We’ve all heard about advertising and how it can help a company promote its products and services to customers. But what about invertising? Invertising is a form of marketing that is geared internally towards employees. It’s a form of marketing that focuses on the internal audience of a company to foster communication, understanding, loyalty, trust, and engagement. In this blog, we’ll take a look at how invertising works, the benefits of using it, and how you can start implementing it into your marketing plan.
Introducing Invertising – Definition and Overview
Contrary to traditional advertising (which promotes externally), invertising is about promoting internally within the company itself. Simply put, invertising is marketing for employees. This may include activities such as employee recognition programs, team building exercises, engaging internal communications, and more. In addition to boosting morale inside the company, it also helps build relationships between individuals in the business which can often lead to improved productivity and collaboration among teams.
Invertising for Current Employees
Current employees are the backbone of any successful business. Through invertising, companies can create a sense of belonging and loyalty to their organization which leads to improved performance from employees.
Benefits of Invertising for Current Employees
In addition to improving morale and employee engagement within a company (learn why this is so important in our recent blog, “6 Reasons Why Employee Engagement is Key to Business Success“) there are several benefits associated with using invertising. For starters, it helps give employees a sense of purpose and pride in working for the company which often results in increased motivation and productivity. Additionally, it can lead to better customer service since happy employees tend to be more engaged with customers which leads to better experiences overall. Finally, it also helps promote education, understanding, and brand awareness among employees who may be new hires and not as familiar with the company’s products or services.
Invertising for Prospective Employees
In addition to serving current employees, invertising can also be used to attract potential new hires. Companies can use invertising to highlight their culture and values, as well as show off the roles available within the organization. This helps prospective employees get a better understanding of what it would be like working for your company and can lead to more qualified applicants.
Benefits of Invertising for Prospective Employees
In addition to giving potential employees a better understanding of the company and upsell the roles available, invertising also helps promote a positive reputation for the company. This can lead to more qualified applicants as potential employees are more likely to apply. Invertising can also help make sure that you’re attracting the right types of candidates. By showcasing your culture and values through invertising, you’ll be able to attract people who are a good fit for your organization. This means that they’ll be more likely to stay with the company long-term which will lead to better retention and employee satisfaction rates overall.
Challenges to Consider When Launching an Invertising Program
Any invertising program should be carefully planned and thought out before being launched. While it can provide a great benefit to your company, there are several challenges you should consider when launching an invertising program. First, you need to make sure that all employees understand how the invertising program works and what its intended purpose is. Additionally, you also need to ensure that everyone has access to the resources they need to participate in the activities. You’ll also need to consider how the invertising program fits into your overall marketing strategy and whether it is something that will actually help drive results for the company. Lastly, you’ll have to assess whether your company has the resources and expertise to produce the initiatives or if external assistance is required.
Getting Started with Invertising
If you’re looking to get started with using invertising within your business, the best place to start is by creating an internal communications plan. This should include goals for the program such as increasing engagement or improving retention rates. From there, think about ways in which you can use invertising initiatives to reach those goals. This could include creating and sharing content, hosting special events for employees, or launching campaigns that focus on team building activities.
Once you have an idea of what you want to accomplish with your invertising program, it’s important to measure the success of each initiative. Use analytics tools to track engagement rates, as well as any changes in morale or customer satisfaction. Finally, make sure to adjust your program accordingly and keep experimenting with different ideas so that you can continue to get the most out of your invertising efforts. With a bit of planning and effort, invertising can be an incredibly effective tool for boosting employee engagement, morale, and retention rates within your business.
Let Anchorpoint Lead the Way
Max Lenderman said it best in his piece on “The Invertising Shift:” “The more employees are authentically convinced of the brand purpose, the stronger the brand becomes. This helps drive the ability to attract top talent, uncovers new distribution channels, makes it easier to introduce new products and services and delivers a better return on marketing spend.”
As you can see, invertising is an important part of any marketing strategy, both internally and externally. At Anchorpoint, we understand the importance of creating content that resonates with your employees. With our expertise in advertising, digital technology, and internal communications, we can help you create an effective invertising program that will engage your employees and deliver real results. Reach out to us today to learn how we can help you get started on your invertising journey!