Did you know that creative internal communications can help improve employee engagement, productivity, and even creativity within your workforce? When employees feel connected to their company and their co-workers, they are more likely to be productive and even come up with new ideas to help the company reach its goals. Creative internal communications also allows companies to foster a culture of collaboration and trust. In this blog post, we will discuss the power of creative internal communications and how you can use them to improve your business!
How Can Creativity Help Improve Internal Communications?
Creative internal communications can help make your messages more meaningful and engaging. When you use creative methods to communicate, employees are more likely to understand and remember the message. Creative communications also give employees a better understanding of their role within the company and how they fit into the organization as a whole. Through creative internal communications, employers can build trust between themselves and their employees while also communicating important information in an interesting way.
Anchorpoint Is Your Solution for Effective Communication
Anchorpoint’s goal is to empower you and your team with the capacity to confidently communicate plans, objectives, initiatives, campaigns, and products internally. Through creative internal communications, Anchorpoint can provide effective and meaningful messages in a variety of formats. We offer creative solutions through video, animation, infographics, web applications, and more.
How to Use Creativity in Internal Communications: Anchorpoint Success Stories
Anchorpoint has served a number of clients across industries, and we have seen firsthand how creative internal communications can help organizations reach their goals. Here are some of our success stories:
New Technologies Explainer
The Need: A client came to Anchorpoint wishing to rethink and redesign assets for deploying new information surrounding technological expansion and new maintenance protocols within the company.
The Solution: Anchorpoint created a series of short, motion graphic animations and simplistic, renewable character designs. Our goal was to provide complex information while also capturing attention. Our team crafted a distinctive animation style tailored to the client’s needs. From concept to completion, we managed the project expertly by collaborating with scriptwriters to generate storyboards and creating compositions that spotlighted the technological applications.
Preview the characters and animations that Anchorpoint created here
Employee Training Media
The Need: A client needed both visual and creative support with the deployment of a new training program.
The Solution: We developed an engaging story to bring the training to life and created the visuals and UI experience. Our goal was to engage the employees with the company’s vision of pursuing excellence in the field. Our team developed a cohesive storyline with consistent visuals and navigation within the Apex computer base training program. By using a combination of illustrations, storytelling techniques, and the Articulate Storyline software, the training program offers an immersive and relevant training experience.
Take a glimpse at the branding and training materials that Anchorpoint developed here
Brand Identity and Onboarding Materials
The Need: Brand identity development with unifying visual elements for digital and print materials.
The Solution: Anchorpoint designed a cohesive visual identity, bringing together onboarding materials and conceptual designs in order to foster brand unity across multiple platforms for both employees and consumers.
View the logo variations, web design, app design, and more materials that Anchorpoint created here
How Can YOU Use Creative Internal Communications?
There are many ways to incorporate creativity into your internal communications. One popular method is using videos or other visuals to explain concepts or objectives clearly. Animations and graphics can also be used to engage employees, or even provide a sense of humor. Additionally, using consistent branding in your internal communications helps convey the overall mission of the company to create a unified team.
Tips for Implementing Creativity into Your Internal Communications Strategy
1. Have a clear and consistent message: Establish a core message that you want to communicate with your team, and make sure this is reflected in each communication piece.
2. Use visuals when possible: Visuals are much easier to process than text-heavy materials, so use visuals like videos, graphics, or illustrations whenever you can.
3. Test different formats: Experiment with different formats to reach different types of audiences.
4. Keep it fun: Your internal communications should be engaging and even humorous, as this will help keep your employees motivated and engaged.
5. Don’t try to do it all yourself: Get help from an outside creative agency if you don’t have the resources in-house to create visuals, videos, or other content. They will be able to bring a fresh perspective and help you craft materials that best represent your organization. One of our clients put it best: “Our employees have a higher confidence level when communicating with and using materials and visuals created by Anchorpoint. Outsourcing so many aspects of our creative needs is a faster and easier process than in the past. I choose to leave this up to the experts at Anchorpoint”
With Anchorpoint’s creative solutions for effective communication, you’ll be able to create powerful visual narratives that keep your team informed and engaged in the company’s mission.
Take Your Creative Communications up a Notch with Anchorpoint
At Anchorpoint, we understand that creative communication is an essential part of creating strong engagement with employees. We focus on helping you achieve this through our expertise in storytelling and visual design. By utilizing our services, you will not only gain better clarity for communicating internally but will also build trust among teams. Contact us today to start transforming your communication! We look forward to working with you and bringing creative ideas to life for your organization’s internal communications needs!